Discreet
Strategic buyer intros
We plug in early
Your long-term partner in unlocking value
It takes time to build a meaningful company — value creation is a marathon, not a sprint. Yet most M&A processes are rushed. This is great for bankers, but usually not for you.
We take an alternative approach, and partner with founders well before they plan to sell — sometimes years in advance — offering honest guidance, quiet preparation, and strategic introductions behind the scenes.
If and when the time comes to sell, you’re poised to secure the best possible outcome.
Long-Term Partnership
Ongoing Guidance
Steady Strategic Intros
Our Process
About us
We Think Like Owners, Not Bankers
Traditional M&A is impersonal, rushed, expensive, and artificially squeezes companies into a one size fits all process. Our approach is different:
Early, quiet buyer intros – this helps build trust over time. That in turn increases your valuation.
Deep, strategic prep – we want to know you and your SaaS inside-out, and treat your company as thoughtfully as if it were our own.
Fairer Fees – better alignment.
As experienced buyers of SaaS companies ourselves, we've seen first hand what works and what doesn't. Specifically, we identified trust as one of the most overlooked and under appreciated drivers of valuation: We never bought from founders we weren't 100% comfortable with, and we were more forgiving of imperfect metrics if we clicked with founders. We called it 'the good guy premium.' Our approach therefore optimizes for the building of trust over time.
Patient, No-Pressure Approach
Proprietary Global Buyer Network
Fees That Actually Make Sense
What we provide
