The M&A advisory for SaaS founders who plan ahead
We partner early — so when it’s eventually time to sell, no stone is left unturned and you capture the full value of your company.
Your long-term partner in unlocking value
It takes time to build a meaningful company — value creation is a marathon, not a sprint. Yet most M&A processes are rushed. This is great for bankers, but usually not for you.
We take an alternative approach, and partner with founders well before they plan to sell — sometimes years in advance — offering honest guidance, quiet preparation, and strategic introductions behind the scenes.
If and when the time comes to sell, you’re poised to secure the best possible outcome.
Our Process
How we help
In Early, On Your Side
We plug in early, getting to know each other on a personal level. We take a long-term view and think like owners — not bankers.
Strategic Buyer Mapping
We quietly put you on the radar of a steady stream of strategic buyers over time, building relationships and refining our positioning as we go.
Ongoing Benchmarking & Feedback
We track metrics buyers care about and flag high-impact tweaks.
When It’s Time, We Help you Sell
If you eventually decide to sell, we'll help you through the process end-to-end. The approach we take here will be tailored specifically to the needs of you and your company.
About us
We Think Like Owners, Not Bankers
Traditional M&A is impersonal, rushed, expensive, and artificially squeezes companies into a one size fits all process. Our approach is different:
Early, quiet buyer intros – this helps build trust over time. That in turn increases your valuation.
Deep, strategic prep – we want to know you and your SaaS inside-out, and treat your company as thoughtfully as if it were our own.
Fairer Fees – better alignment.
"As experienced buyers of SaaS companies ourselves, we've seen first hand what works and what doesn't. Specifically, we identified trust as one of the most overlooked and under appreciated drivers of valuation: We never bought from founders we weren't 100% comfortable with, and we were more forgiving of imperfect metrics if we clicked with founders. We called it 'the good guy premium.' Our approach therefore optimizes for the building of trust over time."
Patient, No-Pressure Approach
Proprietary Global Buyer Network
Fees That Actually Make Sense
